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THE SUSTAINABILITY HIERARCHY

The Sustainability Hierarchy empowers us to make eco-conscious choices at every stage of our products’ lifecycles, from refusing unnecessary items to recovering valuable resources, fostering a more sustainable future.

Making Informed Choices

All stages of the electronic product lifecycle are important to consider in order to be sustainable consumers. The Sustainability Hierarchy, also known as the Rs of Sustainability, is a valuable tool to help guide business and consumers in minimising our impact and making conscious choices.

As a brand it is important to consider which stage of the Sustainability Hierarchy aligns best with our efforts to minimise impact and contribute to a more sustainable future—particularly in early product design and manufacturing.

• Refuse: We have said no to unnecessary plastic and harmful materials in products and packaging.
• Rethink: We investigate innovative solutions to extend product life through durability and multifunctional design.
• Reduce: We have reduced packaging volumes and optimised material usage in line with APCO assessments.

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