As a brand it is important to consider which stage of the Sustainability Hierarchy aligns best with our efforts to minimise impact and contribute to a more sustainable future, for us it is the early stage in product design and manufacturing.

• Refuse: We have said no to unnecessary plastic and harmful materials in products and packaging, reducing demand for resources.

• Rethink: We investigate both simple and innovative solutions to extend the life of products, including ongoing resilience and functionality testing of cables, adaptors & chargers, as well as creating products with multiple functions such as our docking stations.

• Reduce: We have reduced the amount of packaging used in designs, assessing packaging attributes with APCO.

As an active consumer you can make actionable change too, encouraging brands to make a sustainable transition and taking your own part in managing products and packaging throughout the supply chain.

• Refuse: Say no to unnecessary products or packaging, reducing demand for resources.

• Rethink: Consider alternatives or innovative solutions that have a lesser impact on the environment.

• Reduce: Use fewer resources, embrace simplicity, and be mindful of consumption habits.

• Reuse: Extend the life of products by finding new ways to utilise them.

• Repair: Fix items rather than discarding them, promoting longevity

• Refurbish: Restore products to their original condition, giving them a second life.

• Remanufacture: Rebuild products using existing components, reducing waste.

• Repurpose: Transform items for new uses, encouraging creativity and sustainability.

• Recycle: Properly dispose of materials to be used in creating new products.

• Recover: Extract valuable resources from discarded products, minimising waste.

As part of our Closing The E-Loop education resource our team have created a Factsheet Library that provides an overview of Sustainable Solutions to the global electronic waste crisis. Click here to gain access to the content.